Louisiana State Employees’ Retirement System

Fiscal: This year’s design was driven by the ‘millennial’ appeal. The idea was to put color and fun into an otherwise ‘number crunching’ set of publications. #itsLit

Annual Investment Report: Keeping with the State Capital theme and shades of blue, the 2019 LASERS Investment Report falls in line, but has it’s own identity.

Publication descriptions and all digital files can be found on the LASERS website. [lasersonline.org]

American Advertising Federation: District Seven: Baton Rouge, Louisiana [aafbr.org]

American Advertising Awards 2020: 1920’s theme

58 Page, Perfect Bound Booklet Layout and Design

Creative collaboration with Dafina Dervishi (Creative Director and Illustrator), Hailey Andras, Abigayle Brewer, Julia Yarbrough, and Jennifer Berthelot.

“The American Advertising Awards® is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local chapter of the American Advertising Federation (AAF) competitions. The mission of the competition is to recognize and reward the creative spirit of excellence in the art of advertising.” [aafbr.org]

The digital file with links to all 2020 winning designs can be found on the AAFBR website. [aafbr.org/past-winners]

Louisiana State Employees’ Retirement System: Quarterly Newsletter

The BEAM underwent a redesign, from chaotic to simplistic and clean. This newsletter updates the agency’s members on the latest information. All newsletters can be found digitally on the LASERS website. [lasersonline.org]

Branded social content throughout all LASERS social platforms. #facelift for Facebook

Logo design for Rotolo's Brew Krewe program.

The Rotolo’s Pizzeria formula for success: hand-made pizza, authentic calzones, and cold brews. The Brew Krewe program builds on that tradition by keeping regulars in the know about what's on tap. They earn points for every beer, wine, and mixed drink purchase. The points are redeemed for cool merchandise.

Creative collaboration with Sarah Amacker
Photography by Eric Garcia (Pizzeria) [geauxgarcia.com] and Jessi Arnold (RCC) [jessiarnoldphotography.com]

Rotolo’s runs 3 limited time only menus every year. The 2019 Spring campaign is all about the lineup; featuring DJ Cauli, a popular cauliflower crust pizza. This campaign includes menus, flyers, stickers, and social media art.

In the Fall of 2017 Rotolo’s Pizzeria rebranded to Rotolo’s Craft & Crust. With 31 locations and several stores in line to make the flip, the marketing team has to create campaigns for both brands; hence 2 sets of art.

Campaign designed to invite customers to create one of Rotolo’s most beloved restaurant features, the Rotolo’s cup. For years households around the gulf south have cabinets full of Rotolo’s cups; and every so often, Rotolo’s offers their loyal fans a chance to design the next cup! This campaign included, a window cling, posters, social media art, and a table display. The bright, eye-catching pink display cup equipped with flyers and pencils; just the tools needed to create amazing cup art!

Uniform shirt designed for Rotolo’s Front of House staff. Mission: to create fun designs the staff would be excited to wear. I mean, who doesn’t want to get saucy? #pizzaislife

Photo Direction: a collaboration with Sarah Amacker
Photographers featured:
Beth C. LeBlanc [becurry.com]
James Peck [thepixelhouse.com]
Eric Garcia [geauxgarcia.com]

Rotolo’s has many photo needs that include the regular menu items, limited time menus, and social media posts. We have worked with so many amazing photographers. Some require more direction than others, it all depends on their style and process. We compile a list of photo needs and determine a creative style for each shoot that is used as a base when directing the photographers. The best photos come from giving the photographer the freedom to be creative, with just enough direction.

*Each board represents a different photoshoot; the title and the photographer’s Instagram handle is listed for each shoot.

Photography by Eric Garcia [geauxgarcia.com]

What makes a great pizza joint? The pizza of course, and then the creative behind it. The pizza diagram on the box creatively reminds consumers that Rotolo’s uses only fresh ingredients; 100% American grain, authentic Italian red gravy, and 100% mozzarella and provolone blend; just to name a few. Not just in the pizza, but all delicious items that can be brought home in a Rotolo’s crafted box. #morethanjustpizza

Logo and supporting elements designed for a college town bar and grill.

Located close to the LSU campus in Baton Rouge, The Dive Bar & Grill serves up comfort food, and a good time.

Photo by James Peck [thepixelhouse.com]

Crowler design options for Rotolo’s Craft & Crust. Branded to perfection. 32 ounces of any Rotolo’s craft beer your heart desires. Does it get any better?

Rotolo’s runs 3 limited time only menus every year. The 2018 Fall campaign is black ink on 3 different fall colored cardstock. The clean, text only design, is meant to invoke a feeling of simpler times; typewriters and one color presses. This campaign included menus, flyers, stickers, and social media that ran through the season.

A campaign designed to boost soup sales during the winter. The POS materials for this campaign include a window cling, server pins, and social media art. The idea is simply to put soup options top of mind with eye catching, Andy Warhol inspired art.

Promotional item created for the new Rotolo’s Craft & Crust on Burbank Drive. Give the people what they want. #collegetown

Patch designed for Baton Rouge graphic design conference, CROP [cropbr.com]. Created for the Rotolo’s Craft & Crust concept to promote the Slice Bar. RCC is a sponsor every year in support of all the local and badass design kids; and of course to sell pizza. The swag bags have never been cheesier, slice it up!

Creative Direction by Rachel Harvey
Illustration & Design by Sarah Amacker
Photography by Kristine Stone [facebook.com/kristiephoto]

Rotolo’s runs 3 limited time only menus every year. The 2018 Summer campaign is full of fun illustrations and rap puns. This campaign included menus, flyers, stickers, and social media that ran through the summer. Creative direction on this campaign includes menu layout, social creative, and photography direction.

Chicken wraps, yo!

This campaign was designed with the last minute shopper in mind. Pizza gift cards are the best last minute gifts!

‘Twas the night before Christmas & you forgot a gift for…

That crazy neighbor, who doesn’t know you steal his wifi; your cousin’s boyfriend, who always eats the last slice of pie; that awful coworker, with the insanely loud laugh; or Aunt Wanda, who pinches ‘those cute little cheeks’ every. year.

Photography by Eric Garcia

Dine-in and corresponding menus designed for locally owned and operated, Rotolo’s Pizzeria.

Summers are hot, beat the heat with an Italian Sweet Treat! Bright, fun, and informative, this campaign is designed to pull you in and cool you off. Campaign materials include a window cling, table decals, posters, counter to-go sign, flavor labels, and a machine decal. There’s nothing more Italian than a leaning tower of gelato!

Surf boards, beach balls, flip flops, and… of course pizza. The Summer of Pizza campaign was designed for brand awareness, with the intention of increasing social followers. All you have to do is offer pizza for a year! 8 weeks of Rotolo’s inspired instagram posts for a chance to win. Each week featured a different theme, and each winner received pizza for a year. The art is summer themed, vibrant, and fun. This campaign includes a window cling, table decals, table tents, posters, a floor decal, and social media art.

Posters designed for the Mandeville Krewe of Eve Mardi Gras parade in 2011 and 2012. Two color art, PMS 320 and silver metallic, PMS 877.

Macri Dental is a small Colorado business locally owned and operated by Dr. Chris Macri and his experienced and friendly staff. Services range from general to cosmetic dentistry; including oral exams, teeth cleanings, whitening, implants and crowns, Invisalign, veneers, and more.

A modern update to an old, family owned business.

Large format graphic for the Rotolo’s food truck, featuring… pizza, brick, marquee arrow, and of course badass flames. You can’t miss this truck, it’s flashy, grabs your attention, AND it delivers pizza. Dream come true.